6 MARKET RESEARCH METHODS

Market research is one of the most important activities that you need to take as an entrepreneur when you are running a business. Each market research relay on certain methods, which in most of the cases is a way of collecting information or data required for the research.

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Back to Marketing Basics: Market Segmentation and Target Market by Angela Hausman

Segmentation is a key tenet of effective marketing. How can you achieve your goals if you aren’t reaching the right consumers?

However, what many marketers don’t realize is that there are new, better ways to segment audiences that aren’t solely based on demographics or shared behaviors. Brands using predictive intelligence to power smarter segmentation are seeing significant impact on revenue and program KPIs.

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Is Entrepreneurship for You?

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business—but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and...

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Clarksville Networking Group

The Clarksville Networking Group, (CNG) is a group of business professionals that meet the 1st & 3rd Tuesdays of every month to conduct a official meeting in which we discuss ways to improve your business, the latest trends in business, work on our marketing and...

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Banking and Finance for Business Seminar

Mark Combs of Capital Bank will be conducting a Banking and Finance for Business seminar on September 14th from 5:30-7:30 pm at the Clarksville Entrepreneur Center. The agenda for the seminar is as follows: 1.       What Banking Tools/Services does your business...

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